The Southwest Dairy Farmers is an alliance of dairy farmers from Texas, New Mexico, Kansas, Missouri, Oklahoma, Virginia, Kentucky and North Carolina. These producers have pooled their resources to provide consumer education in nutrition, to promote dairy product use, and provide dairy product information.

The Southwest Dairy Museum operates in an educational and promotional capacity for the dairy industry. The Museum provides the public with factual information about milk production, nutrition, and dairy products, helping to enhance the image of the dairyman. Dairy farmers direct and fund all activities in that effort.